Diego Bittencourt

Tag: Organization Design

  • Design Thinking: A Human-Centered Approach to Innovation

    Design Thinking: A Human-Centered Approach to Innovation

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    diego.bittencourt
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    Design Thinking: A Human-Centered Approach to Innovation Design thinking is a creative problem-solving process that focuses on understanding people’s needs. It’s a way to come up with innovative solutions by thinking from the user’s perspective. Imagine it like a toolbox with empathy, creativity, and experimentation to solve problems in new ways. That’s the essence of…

  • Herbert Simon and the Attention Economy concept

    Herbert Simon and the Attention Economy concept

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    diego.bittencourt
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    Herbert Simon was a famous North American economist, winner of the Nobel Prize and an important author in the field of administration, with the book Comportamento Administrativo being one of his main works. He is sometimes considered among scholars of his work as a kind of “mathematical sociologist” – a definition that he himself seemed…